Built from frustration with messy spreadsheets

Back in 2019, three Melbourne accountants kept seeing the same problem. Small businesses drowning in budget chaos, losing track of where money actually went.

We started asyralento because honestly, existing tools either cost a fortune or needed a finance degree to understand. Our clients needed something simpler—automation that just works without the hassle.

Why we actually started this

The three of us—Freja Lindström, Callum Brennan, and Sienna Kovač—spent years watching businesses struggle with the same budget nightmares. It wasn't that people were bad at money. They just lacked decent tools that didn't require a PhD to operate.

We launched asyralento in early 2020 right before everything went sideways. Turns out, a pandemic was exactly when businesses needed budget clarity most. What started as a side project became something people genuinely relied on.

Now we work with over 3,000 Australian businesses. Most of them found us because their accountant got tired of fixing the same Excel mistakes every month.

What drives us daily

These aren't poster values. They're the things we actually argue about in meetings when making product decisions.

No jargon allowed

If we need three sentences to explain a feature, we designed it wrong. Financial tools should feel obvious, not intimidating.

Real support matters

Our support team are actual people in Melbourne who answer within hours, not chatbots reading scripts. You'd be surprised how rare that is.

Privacy isn't negotiable

Your financial data stays yours. We don't sell it, mine it for ads, or share it with third parties. Ever.

Automation with guardrails

We automate the boring stuff but keep you in control. The system suggests, you decide. No mysterious black boxes.

Australian-focused

Built specifically for how Australian businesses actually work—GST, BAS, ATO requirements. Not a US product with a currency converter tacked on.

Honest pricing

Flat monthly fee, no hidden charges, no surprise upgrades. You know exactly what you're paying before you start.

How we think about budget automation

Most financial software tries to do everything. We picked one thing—budget tracking—and obsessed over making it actually useful.

Our system watches your transactions, learns your patterns, and flags things that look off. But it never makes changes without asking. You're in charge, we're just the really attentive assistant.

Direct bank feeds that update automatically throughout the day
Smart categorization that learns from your corrections
Alerts when spending patterns shift unexpectedly
Export everything to your accountant's preferred format
Mobile access because budgets don't wait for office hours

The people behind the platform

We're a small team in Melbourne. No venture capital, no Silicon Valley hype—just people who care about making financial tools that don't suck.

Callum Brennan

Co-founder, Product Lead

Former accountant who got tired of fixing the same client mistakes weekly. Designs every feature with a "would my mum understand this?" test. Still does support tickets on Fridays.

Sienna Kovač

Co-founder, Customer Success

Runs support and client onboarding. Knows most of our long-term users by name. Once spent four hours on a call helping someone recover their entire 2023 budget after a laptop crash.